Joe Koufman is responsible for introducing at least three married couples and countless contacts who established business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to found Setup™, which is dedicated to matching brands with marketing agencies.
Before that, Joe spent six years serving as SVP of business development and marketing for Engauge, which grew to over 250 people before it was acquired in 2013 by Publicis Groupe and merged with Moxie. Koufman was personally involved with landing crucial agency clients such as Cisco Systems, Newell Rubbermaid, AMC Theatres, Chick-fil-A, AT&T, SweetWater Brewing Company, Cox Enterprises, Turner Broadcasting, The Hershey Company, Hanesbrands, Centers for Disease Control and Prevention (CDC), General Electric, Food Lion, Supercuts, Scientific Games, National Cash Register (NCR), Van Gogh Vodka, and Beazer Homes.
Koufman previously spent eight years at KnowledgeStorm, an online business software directory that was acquired in late 2007 by TechTarget (NASDAQ: TTGT). His business development responsibilities included major technology brands such as Oracle, Infor, Consona, CA, IFS, and Cognos. Previous to KnowledgeStorm, Koufman spent five years in retail management in North Carolina, Louisiana, Wyoming, and Georgia.
Koufman currently serves on the boards of directors for the Atlanta Interactive Marketing Association (AiMA) and the American Marketing Association’s Atlanta Chapter (AMA – Atlanta), and the digital marketing program at University of Georgia’s Terry College of Business.
A sought after speaker, Koufman has presented at events held by iStrategy, eMarketing Association, Technology Association of Georgia (TAG), Customer Relationship Marketing Association (CRMA), Ticket Summit (both New York and Las Vegas), Scientific Games, the University of Georgia, Kennesaw State University, Atlanta Ad Club, and Online Marketing Summit.
Koufman holds a bachelor’s degree in both Politics and Speech Communications from Wake Forest University.