Poster for Olga Zarzeczna and Jason Barnard

Olga Zarzeczna talks with Jason Barnard about the secrets of a good technical SEO audit.

Olga Zarzeczna is a senior/technical SEO specialist, an SEO consultant and an SEO auditor who started her SEO journey in 2012. She is a true SEO geek who is very passionate about her job. Her main focus is on technical SEO and she loves to do advanced technical SEO audits which sometimes takes her 30-40 hours. She runs her own SEO consultancy, SEOSLY, and is the Director of SEO at Market JD, a Chicago-based company doing SEO for lawyers. She has experience working for big brands like Procter & Gamble, LG, banks, large online stores and more.

An SEO audit has no fixed time limit. The time it takes depends on the aim of the audit, the thoroughness the client wants and the automation choices the SEO expert makes. Olga is a huge believer in less automation, and more human intelligence, and although you may sometimes feel you are wasting valuable time, from an expert’s point of view, it is worth investing time in an audit and throughly covering every aspect. 

Olga Zarzeczna starts her SEO audits by manually reviewing the website and empathising with the user before diving into the more technical and geeky part. She analyses every aspect of the website, including its appearance and loading speed from a user’s perspective, then looks at it from Google’s perspective using Google Search Console. Simple. Smart. But those are just her starting points. Olga delves deep into Search Console, then crawls the site twice, then looks at the easier on-page wins… and finally produces a prioritised SEO audit that is workable for her client to implement, effective at pushing the site up Google’s rankings, and brings added value to her client’s clients. She is also very careful and conscientious about ensuring that her client is well informed at every step.

As always, the show ends with passing the baton… Olga delightfully hands over to next week’s wonderful guest, Yuval Ackerman.

What you’ll learn from Olga Zarzeczna

  • 00:00 Olga Zarzeczna and Jason Barnard
  • 00:44 Olga Zarzeczna’s Knowledge Panel
  • 00:55 Important Considerations When Claiming a Knowledge Panel
  • 01:44 Tips About Olga Zarzeczna’s Knowledge Panel
  • 03:59 Announcing “Ask Jason Anything”: Ask About What You Want to Know About Brand SERPs 
  • 05:38 Where to Start with an SEO Audit
  • 07:13 SEO Audit: What to look at in Google Search Console 
  • 08:22 How to Resolve “Crawled But not Indexed”
  • 10:50 Convincing Clients and Keeping Them On Board
  • 13:37 Olga Zarzeczna’s Second Step for an SEO Audit
  • 14:00 Website Crawling Tools Olga Zarzeczna Recommends
  • 16:32 The Importance of Keeping Clients Informed About the Progress of an SEO Audit
  • 18:30 Olga Zarzeczna’s Strategy for Guiding Clients Through an Audit Report
  • 19:46 The Next Step to an SEO Audit: Technical Checks
  • 20:22 Answering Google’s E-A-T Requirements from the Client’s Point of View
  • 25:14 What are Olga Zarzeczna’s SEO Audit Priorities
  • 30:26 Passing the Baton: Olga Zarzeczna to Yuval Ackerman

Helpful Resources and Guide to a Technical Seo Audit

Technical SEO Audit (188+ Steps)

This episode was recorded live on video June 28th 2022

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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