The Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard)

Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editors it isn’t helpful to Wikipedia users it truly is an all-or-nothing tactic it fails … Continue reading The Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard)