James Mulvany with Jason Barnard - Podcast

James Mulvany with Jason Barnard at Kalicube Tuesdays

James Mulvany talks to Jason Barnard about podcasting.

Wonderful conversation with James – loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes

He’s done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of online content.

What you’ll learn

  • 00:08 Introducing James Mulvany
  • 01:00 The benefit of live streams and podcasts
  • 02:24 Announcing the experiment with WordLift to build a Knowledge Graph
  • 04:20 What can you do to bring listeners to your podcast?
  • 06:10 How are you measuring your KPI (key performance indicator)?
  • 06:30 The use of call to action
  • 08:10 What does brand SERP mean?
  • 10:10 What does the knowledge panel indicate?
  • 10:38 Introducing Radio.co, Podcast.co, Matchmaker.fm
  • 12:50 The 30 podcasts within 30 days
  • 16:08 Is it worth publishing a podcast on YouTube?
  • 16:53 Are short form clips on social media such as LinkedIn and Instagram worth it?
  • 18:16 What tools do you use to connect and find followers?
  • 20:30 Who are your audience?
  • 21:40 The importance of consistency and podcasts
  • 23:10 How to gain traction on Google, Apple and Stitcher etc?

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This episode was recorded live on video June 2nd 2020

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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