Topic Clusters (Laurence O’Toole with Jason Barnard)

Laurence O’Toole with Jason Barnard at SEOcamp Paris 2019

Laurence O’Toole talks with Jason Barnard about topic clusters.

Lemons, solar panels, prams, garden accessories… the topics Laurence likes to talk about are quite varied. According to him, Google is getting increasingly good at identifying authority within specific topics to a very granular degree. Big data is allowing Authoritas to get an inside view. Very enjoyably brilliant from Laurence. Hats off, sir !