Human Centered Data Driven Content (Elmer Boutin with Jason Barnard)

Elmer Boutin with Jason Barnard at PubCon Las Vegas 2019

Elmer Boutin talks with Jason Barnard about human centered data driven content.

Google, Bing and Amazon have a user-centric design perspective, and we tend to forget that. Jason and Elmer Boutin discuss how we should pull and analyse the data to discover the real pain points of our potential clients rather than use our instincts since we are all biased, and our content will therefore be biased.