Guests include delightful people such as Joost de Valk, Aleyda Solis, Nik Ranger, Gennaro Cuofano, Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Frédéric Dubut, Fabrice Canel, John Mueller, Navah Hopkins, Laurence O’Toole, Dawn Anderson, Andrea Volpini, Olesia Korobka, Mordy Oberstein and Bill Slawski.
Topics range from technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!
The podcast was originally called #SEOisAEO, but the name changed in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream series.
- Live Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard)
- Dissecting the GMB Panel (Joy Hawkins and Jason Barnard)
- Ranking Signal vs Ranking Factor (Eli Schwartz and Jason Barnard)
- Marketing Agencies Must Become Media Producers (Erin Sparks and Jason Barnard)
- Strategic vs Tactical Local SEO (Mark Bealin and Jason Barnard)
A few episodes that stand out:
This is obviously totally subjective. Based on a totally unjustifiable mix of how enjoyable I found it, how much I learned, how I felt about the place, how tired I was, my mood at the time, audio or video quality, and pretty much every aspect that affects personal preferences… including the visual color mix of the cover images 🙂 So REALLY don’t read anything into the choice 🙂